We may collect the following types of information from you:

• Personal Information: This is information that identifies you as an individual, such as:
  • Name
  • Email address
  • Phone number
  • Postal address
  • Date of birth
  • Payment information (credit card details, bank account information) - Note: we recommend using a secure third-party payment processor and minimizing direct collection/storage of this data.
  • Social media profiles (if you connect your accounts)
  • Photographs and videos (if you submit them for promotional purposes or talent hunts)
  • Musical preferences and interests
  • Demographic information (age, gender, location)
  • Tax Identification Number (TIN) if needed for payments.
• Non-Personal Information: This is information that does not directly identify you, such as:
  • Browser type
  • Operating system
  • IP address
  • Device information (device type, unique device identifiers)
  • Website usage data (pages visited, links clicked, time spent on our website)
  • Cookies and other tracking technologies (see section 4 below)
  • Aggregated and anonymized data

We collect information in the following ways:

• Directly from You: When you:
  • Register for an account
  • Book a studio session
  • Enroll in a music training program
  • Submit music for distribution
  • Enter a talent hunt
  • Purchase products or services
  • Subscribe to our newsletter
  • Contact us with inquiries or feedback
  • Participate in surveys or contests
  • Connect your social media accounts
• Automatically: When you:
  • Visit our website
  • Use our mobile app (if applicable)
  • Interact with our online ads or content
• From Third Parties: We may receive information from third parties, such as:
  • Social media platforms (if you connect your accounts)
  • Payment processors
  • Marketing partners
  • Data analytics providers

We use your information for the following purposes:

• Providing and Improving Our Services:
  • To create and manage your account
  • To process your bookings and payments
  • To deliver the services you request (recording studio sessions, music training, etc.)
  • To personalize your experience
  • To improve our website, app, and services
  • To troubleshoot technical issues
• Communication:
  • To respond to your inquiries and requests
  • To send you service-related communications (e.g., booking confirmations, updates, technical notices)
  • To send you promotional communications (e.g., newsletters, special offers, event announcements) - You can opt out of these communications at any time.
• Marketing and Advertising:
  • To display targeted ads on our website, app, and other platforms
  • To measure the effectiveness of our advertising campaigns
  • To promote our services and events
  • To analyze user behavior and trends
• Talent Hunt Management:
  • To process applications for talent hunts (e.g., Sing Abuja)
  • To evaluate contestants and select winners
  • To promote talent hunt events and participants
• Legal and Compliance:
  • To comply with applicable laws and regulations
  • To respond to legal requests and prevent fraud
  • To protect our rights and the rights of others

We use cookies and other tracking technologies (e.g., web beacons, pixels, mobile identifiers) to collect information about your browsing activity and device.

• Cookies: Cookies are small text files that are stored on your device when you visit a website. We use cookies to:
  • Remember your preferences
  • Track your website usage
  • Personalize your experience
  • Deliver targeted ads
• Your Choices: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that blocking or deleting cookies may affect the functionality of our website.

We may share your information with the following categories of recipients:

• Service Providers: We share information with third-party service providers who assist us with various aspects of our business, such as:
  • Payment processing
  • Data analytics
  • Marketing and advertising
  • Customer support
  • Cloud hosting
  • Email delivery
  • Website analytics
• Business Partners: We may share information with business partners who offer products or services that may be of interest to you. This will be done transparently, with your explicit consent and options to opt out.
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
• Affiliates: We may share your information with our affiliates (companies under common control) for business purposes.
• Other Users: In connection with talent hunt events (e.g., Sing Abuja), we may share contestant information (name, photo, bio) publicly or with other participants. We will obtain your consent before doing so.
• In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Using encryption to protect sensitive data
• Implementing firewalls and intrusion detection systems
• Limiting access to personal information to authorized personnel
• Regularly reviewing our security procedures

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.